bunny.directory

Overview

bunny.directory is a free startup launch directory built around a simple promise: launch once and keep a permanent page with a dofollow link. Founders submit a product, get hand-reviewed, and then climb daily rankings through community carrots, comments, and streaks. Unlike one-day launch platforms, the listing does not expire, so older launches can keep gaining visibility as long as the builder keeps showing up. The badge on the product site is the price for the dofollow link.

Key Features

• Free launch with no paid tiers
• Permanent product page that does not expire
• Dofollow backlink while the bunny.directory badge is displayed
• Daily rankings powered by carrots, comments, and engagement
• Streak system: vote, comment, or update once a day; a full week earns +35 points for relaunches and featured slots
• Hand-reviewed launches with no queue
• Categories, leaderboard, and top builders
• Free tools and guides, including an llms.txt generator and startup launch checklist
• Newsletter with the week's best launches
• Badge re-check that turns the link dofollow once the badge is found

Target Users

• Early-stage startup founders and indie hackers
• SaaS, AI, dev tool, and fintech product builders
• Marketers and SEO specialists seeking permanent dofollow backlinks
• Small teams that want ongoing discovery beyond a single launch day
• Directory owners and community builders looking for launch mechanics inspiration

Unique Selling Points

• Launch once, link forever: permanent listings instead of a one-day spike
• The badge is the whole price: no paid tiers, no pay-to-rank
• Daily mechanics keep launches visible long after launch day
• Hand review means quality control and live-on-approval, not queue waiting
• Streaks and carrots create recurring engagement and relaunch opportunities
• Free companion tools and guides support launch and AI search visibility

Pros and Cons

Pros:

• Completely free to launch
• Permanent product page with no expiry
• Dofollow backlink for badge placement
• Daily ranking and streak systems encourage repeat visibility
• Hand-reviewed, no-queue approval
• Useful free tools and blog content for founders

Cons:

• Dofollow link depends on keeping the badge on your site
• Badge detection can miss browser-rendered footers or bot-walled sites until re-check
• Rankings rely on community engagement, so results are not guaranteed
• No paid tiers means fewer premium placement or analytics features
• Manual review means approval timing depends on the reviewer